SERVICE DETAILS
 

MARKET ANALYSIS AND MARKETING PLANNING SUPPORT

You know the business you're in. But do you know what's important and how it needs to be defined? We can provide you with templates for the plan, or work with ones you already have started, and sit down with your team to pull it all together and align it with your overall strategy. This is the first step.

MARKETING SUPPORT

Your Marketing Plan will address many areas that present complex challenges for a small company. How do you price your products, position your company in the marketplace, deal with competition, etc.? In deciding how to promote your business where do you put your resources? Online, print? What about trade shows? How can you measure the return from all of these promotional channels? We can help you with these tasks and many more.

SALES SUPPORT

A good Marketing Plan will get into selling strategy and tactics, goals and metrics, but then what? What is the best way to execute on that plan? Do you use inside sales staff, independent sales reps, resellers, a mix of all of the above? How do you set up a sales rep network either domestically, or internationally? What distribution channels would work best? How do you integrate CRM systems? Maybe your sales staff is inexperienced in a particular area. Maybe there is a problem with lead generation, or a problem with closing. We can advise you on these decisions, train your staff and even participate in sales calls with your sale team to make sure your business is on the right path to meet your goals.